Farm-to-door delivery of fresh vegetables in Bengaluru - The Hindu
At present, the delivery is centralized only in Bangalore, and the customer is is an online shopping website for organic produce(vegetables, coconut oil etc.) When I visited the website, the prices looked reasonable for organic produce and the . auction websites, astrology websites, online dating, super natural websites . Agricultural and Processed Food Products Export Development Authority ( APEDA) Kuwait authorities on Nipah virus to import fruits and vegetables from India. Picking products in the name of “organic produce” and hoping to reap health benefits out of it? Think again. Most raw produce that is sold in.
Electronic weighing scales and printed bills are other plusses, he adds. Customers can buy anything from 10 grams to 10 kilograms.
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Twice a week, they door deliver over varieties of veggies and greens including exotic salad vegetables and Japanese gourmet stuff to over 1, registered customers in Bengaluru who order online. Their farms are in Talakadu on the way to Mysuru. Also those who are hooked to these Masterchef TV series and want to cook using exotic ingredients.
Another kind of customer is the patient — maybe suffering from cancer, PCOD, and have been asked by their doctors to eat pesticide-free food. Where it came from? We are not traders; we are growers, so we have a traceability.
The minimum order is Rs.
Customers pay only by cash on delivery, and they deliver in most parts of the city except in a few pockets, says Naveen. Madhusudhan S, who calls himself chief farmer at back2basics, started farming on 1, square feet of land and today has five organic farms on the outskirts of the city, including one in Thali in Tamil Nadu.
While in therapy, he was suggested to take up gardening. Over the last five years, his farm has slowly grown and scaled up to export organic vegetables to Singapore and Germany, but three months ago, when his Wharton School educated daughter Bhairavi joined him in the business, they decided to supply directly to customers. They are already doing deliveries a week spread over six days. There is no delivery charge; the first minimum order is Rs.
Initially he believed that no one except the rich in Whitefield would buy such produce.
Nagar, Bannerghatta Road and surrounding areas. Ghodke, who promotes indigenous seeds and vegetables, cites differences between regular versus farm fresh produce: I once spotted violet okra, which is actually the traditional variety. Similarly, indigenous brinjals are white and have high fibre content. They also host farm visits to raise awareness.
An earlier generation grew up on organic produce, until those options were cut off, and we increasingly had only supermarkets to head to. And while the use of fertilisers and pesticides boosted yield, it was at a cost to health and the soil. In India, the awareness came much later.
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But we started buying produce without realising the chemicals being used. She says the number of people attending each market has grown from around people at the time of inception to upwards of now.
Red Thai bird chilli from Trikaya Agriculture And as we are more and more concerned about how something reaches us, the exact location of the produce has also gained significance. And with GI Geographical Integration tags implemented for Nendran bananas from Kerala and Bangalore Rose Onions, other vegetables and fruits around the country are also vying for the tag as a marker of quality, and a means to command premium price.
The downside The flip side of farm fresh products is the price disparity. Grown without pesticides, crops are susceptible to attacks by pests, therefore reducing yield.
But consumers are taking it in their stride. Nayana Mahajan 34a fine arts professional and corporate trainer from Juhu, orders farm-fresh fruits, vegetables, honey and jowar. On Independence Day, she did a farm visit to Palghar.
They are not increasing yield just for profit. There is less produce, so what motivation is there apart from the price? Fresh terragon from Trikaya Agriculture Business consultant Priyanka Baya 38who lives in Ashok Gardens, Sewri, with her husband and two children, joined Mumbai Sulins two months ago.